Keynote: Jazz strategy – a way to inspire engaging leadership

The Jazz Strategy session is one of the most powerful ways to illustrate strategy execution. In particular, it shows very clearly the importance of leadership in letting competence shine.

  • The session shows clearly how the quality of strategy execution depends on leadership.
  • A team of professional jazz musicians demonstrate how top down vs. bottom-up approaches work in a live situation.
  • Leadership effectiveness is a dynamic process where all musicians in the band are contributors.
  • The session is very interactive, as the audience participates in planning and formulating strategy, as well as in analyzing strategy and leadership.

Jazz strategy

Great experience! Bringing in band and observing them working together gave a good possibility to associate to business.


Keynote is presented by Patrick Furu. His research has focused on new emerging models of leadership. He has published internationally on topics such as leadership in jazz bands, knowledge creation and transfer in multinational companies, as well as on the role of the board of directors in medium-sized companies. Head of Department,Arts Management at the Sibelius Academy, University of the Arts Helsinki, Finland. He is also the Academic Director at Hanken & SSE Executive Education , as well as Professor at Hult International Business School (USA) and the former Director of the Hanken MBA Program.